BUILD AN AUDIENCE THAT LOVES YOUR BRAND

Publish a daily feed of podcast, blog, social, & video content
that builds awareness and drives demand.

Content-as-a-Service

CONTENT
PRODUCTION


Turn your thought leadership into a daily stream of cross-channel content

AUDIENCE DEVELOPMENT


Build affinity with your ideal prospects, leads, and customers

PODCAST MONETIZATION


Leverage your brand's network to turn downloads to dollars

Launch your podcast

Launch your podcast

Content Strategy

Everything from podcast art to interview coaching, we'll turn you into a content machine

Guest Sourcing

Leverage your network & our connections to source a stream of expert guests

Podcast Production

Our done-for-you service means all you do is show up to record interviews

Guest Comms

We coordinate with guests so they know how to promote your content

Find your audience

Organic Growth

Consistently publish high-quality content that listeners & algorithms love

Cultivate Partnerships

Leverage your media prowess to syndicate content with your fellow influencers

Performance Marketing

Put your dollars to work with PPC campaigns that predictably build a following

Manufacture virality

Provide your guests and listeners the tools they need to share your content

Build your audience
Build your business

Build your business

Audio Ads

Seemleslly integrate your brand's offers into your audio content

Guest Upsells

Build authentic relationships that convert interview guests into customers

Audience Retargeting

Drive listerners to your site to track the ROI of your offer as a digital marketing channel

Sponsorship Program

Monetize your network by enabling them to engage your audience

why choose US?

Humanize your brand

We turn your team’s thought leadership into a daily stream of polished content

Lighting fast time-to-value

Our podcast automation engine enables us to hit the ground running on day 1

Guaranteed Performance

If we can’t generate 10K downloads per month in 90 days you can kick us to the curb

YOUR CONTENT EVERYWHERE THAT MATTERS

apple podcast
spotify
YouTube
LinkedIn
Voices of Search Podcast
Finding a Job Podcast
MarTech Podcast
Metrics That Measure Up Podcast
Rebrand Podcast
cto podcast
Revenue Generator Podcast
A Long Road Home Podcast

What to Expect

Goal Setting

  • Day 1

We talk through your vision, purpose and goals for creating a podcast, so we can craft a show that reaches the right outcomes from your target audience.

Day 1
Day 14

Infrastructure

  • Day 14

Sit back & relax, while I Hear Everything leverages 5 years of learnings to setup your podcast feed, hosting account, guest email templates, interview scripts, etc. 

Guest Outreach

  • Day 21

You tell us who you'd like to meet and we'll handle the guest communication & interview scheduling.

Day 21
Day 30

Start Interviewing

  • Day 30

Within a month you'll be trained up and ready to record interviews with your ideal guests. We'll even write the intro/outro scripts for you, so all you have to do is show up for the conversation.

Launch Party

  • Day 45

Within two weeks of recording, we'll turn your conversations into polished pieces of podcast, blog, social, & video content. 

Day 45
Day 60

Top the Charts

  • Day 60

Now that we've published enough content, we'll turn on our promotional machine to push your podcast to the top of the category charts in Apple Podcasts.

Reach 5-figures

  • Day 90

That's right, all you do is show up for the interviews with your ideal guests and we'll generate +10,000 podcast downloads PER MONTH!

Day 90

Answers to your questions

What is I Hear Everything's methodology?

Building an audience is not a new challenge. No matter the medium, there are a few common factors proven to drive organic growth across all content channels: 

  • High content volumes
  • Consistent publishing schedules
  • Utilizing a content format that is right for the medium
  • Discuss topics relevant to your target audience

We’ve spent the past +5 years developing content automation infrastructure that removed the effort required to consistently publish high-quality content at scale. 

Our secret sauce is to record 2-3 episodes per interview, so we only need to conduct 2 interviews to create a week’s worth of content. 

How much time does it take to create a podcast?

We require 2-4 hours of client participation to publish 3-5 episodes per week. 

That time is spent on: 

  • Content Planning: 1 hour
  • Interview Prep: 1 hour — optional
  • Conducting Interviews: 1-2 hours
Why do you produce short-form podcast content?

The average listen time for a B2B podcast is 18 minutes.

When we launched the MarTech Podcast (I Hear Everything’s first show) we published 1-hour long deep-dive interviews on a weekly basis. 

Shortly after launch, we realized that our listeners only consumed ~25% of each episode. 

When we started breaking our interviews into multiple parts we and saw our content consumption and our follower rates increase. 

Fast forward 5 years, and we consistently see +80-90% consumption rates by publishing 15-22 minute episode.

The best part of creating short-form content is you can record 2-3 episodes per interview!

What is the output of Content-as-a-Service?

All of our CaaS properties are audio first.

Our clients conduct 1-2 interviews per week, which we convert into 3-5 episodes. 

Each episode is pushed to every major podcast player in the world. 

We also publish a supplemental blog post for each episode on the podcast properties’ websites. The blog posts include:

  • Links to speaker’s social profile & website
  • Links to the guest’s social profiles and website
  • Episode descriptions
  • Show notes
  • Quotes
  • Episode-specific calls-to-action

In addition, to creating the podcast content, we have the ability to capture video of the recording session. 

This video can be for long-form YouTube-style videos and/or can be repurposed to create social posts on any social media channel, including: 

  • LinkedIn
  • Instagram
  • TicTok
  • Twitter
  • Facebook
  • Snapchat
  • MySpace
  • Etc..
What performance can I expect from Content-as-a-Service?

Our podcasts scale to 5-figure downloads quickly, reach thousands of subscribers, and rank in the top 100 in Apple Podcast’s charts. 

We guarantee our performance… If we can’t reach 10K downloads per month within 90 days of launch, you can kick us to the curb.

No questions asked.

How do I know if my podcast is helping my business?

Attributing value to any type of content marketing strategy is hard. 

That’s why we take a three-pronged approach: 

  • Leading Indicators: Your standard awareness metrics… How many people downloaded your content? How many follow your feed? How much content are your listeners consuming? 
  • Click Attribution: Relying on vanity URL’s and promo codes is like floating a message in a bottle across the ocean. We prefer “hand delivering” the message by retargeting podcast listeners with PPC campaigns. This enables you to evaluate the value of your audience like you would any other digital marketing campaign.
  • Post Purchase Survey: As it turns out, asking your customers how they heard about you shows drastically different results than your analytics. According to

    12-month study

    by Vault.io evaluating $21M of ARR, 52% of B2B buyers reported they were influence by podcast content. 

Who pays for the podcast advertising?

We build the cost of advertising into our cost, but if you want to grow faster you’re welcome to add to our media plan. 

Who does the guest sourcing?

We’ll find great guests for you to interview. 

If you’d like us to coordinate interviews with your friends, family, or customers, just send us your list and we’ll get them on your pod too!

Is video included?

We are an audio-first company, but sure, we can make videos too!

We capture video for all podcast interviews. We can convert your interview footage into YouTube videos and/or social shorts that can be used on any social channel including LinkedIn, Instagram, Tiktok, Twitter, Facebook… even that old MySpace account you never canceled.